Ruby Assured Safety
About
Ruby Assured Safety is a conceptual brand developed to empower young women through discreet, wearable security. Created as part of a college capstone project, Ruby reimagines personal safety with an elegant twist—a jewelry piece that doubles as an emergency alarm, backed by a proprietary mobile app. The brand’s goal was to blend function with form, raising awareness of safety issues while offering a real-time response tool. I designed the entire visual identity, including the logo, mobile app interface, stationary set, and jewelry prototype, crafting a brand that’s as powerful as it is personal.
Services
Brand Identity Design, Product & Packaging Concept Design, UX/UI Design, Creative Direction
e
e
e
e
