About
We created a hangtag concept for Lacoste that reimagines packaging as part of the product experience. Through the use of structured layouts, glossy details, and a minimal color palette, the design reflects the brand’s balance of sport and sophistication. Each element is carefully considered—from typography to material choices—to ensure the final piece feels intentional, elevated, and aligned with Lacoste’s identity.
Services
Hangtag Design, Packaging Design, Creative Direction, Branding, Material & Finish Exploration
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