Converse
About
We collaborated with Converse to develop a clamshell-style hangtag for their Small Square Backpack, merging functionality with bold, story-driven design. The objective was to create a mechanical art layout that clearly communicates product features while staying aligned with Converse’s iconic visual identity. Two custom variations were designed for the Lavender Trek and Converse Black colorways, incorporating high-resolution imagery, custom iconography, and adaptable layouts. The final execution highlights key features such as dual strap options, spacious compartments, and the signature Chuck Taylor patch. Creating an elevated in-store experience that is both informative and visually engaging.
Services
Packaging Design, Art Direction, Brand Collateral Design
