Converse
About
We collaborated with Converse to design a clamshell-style hangtag for their Small Square Backpack, blending functionality with bold brand storytelling. The goal was to develop a mechanical art layout that visually communicates the backpack’s features while staying true to Converse’s iconic aesthetic. We created two custom designs—one for each colorway, Lavender Trek and Converse Black—using high-resolution product imagery, custom iconography, and flexible layouts. The final hangtags clearly highlight features like dual strap options, spacious compartments, and the classic Chuck Taylor patch, resulting in an elevated in-store presentation that informs and excites the customer.
Services
Packaging Design, Art Direction, Brand Collateral Design
