Coco Minis
About
Coco Minis is a conceptual sub-brand of Chanel created to introduce young girls to the world of luxury through playful elegance and timeless design. Developed as a personal branding project, Coco Minis brings sophistication to a younger audience while staying true to Chanel’s iconic aesthetic. I created the full brand identity, including custom illustrations, a brand book, packaging design, and clamshell-style hangtags. Every detail—from the color palette to the illustrated characters—was designed to evoke charm, style, and a sense of imaginative luxury for the next generation.
Services
Brand Identity Design, Illustration, Packaging Design, Print & Editorial Design, Creative Direction
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