Beyond the Blue
About
Beyond the Blue is a not-for-profit brand concept designed to raise awareness about whale endangerment and educate the public on their ongoing fight for survival. Developed as part of my senior thesis, the project centers around a unique visual timeline Whales vs. Humans which I researched, designed, and built from the ground up. The timeline explores the impact of human activity on whales over time, highlighting ongoing threats despite protective laws. I created the full brand identity, including a logo, packaging for awareness kits, and a custom-designed app called Whale Track, which allows users to report injured whales in real time. Beyond the Blue aims to inspire informed advocacy and compassionate action through storytelling, design, and technology.
Services
Brand Identity Design, UX/UI Design, Packaging Design, Data Visualization & Infographics, Creative & Art Direction
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